We believe there’s something more important than just winning or losing a tournament. We believe that the team, school, and fans who support their athletes with dignity and class are the true champions. That’s why we’ve proudly sponsored the WIAA/Rural Mutual Insurance Sportsmanship Award for 56 years.
We would like to congratulate Lake Mills on being this year’s recipient of the Boys Basketball Sportsmanship award.
When talking with Head Coach, Steve Hicklin, we asked him what this award meant to him as a coach, the team and community along with how they teach their athletes about sportsmanship.
Coach Hicklin, has been a high school basketball coach for just over a decade, and his favorite part is seeing the success of his players as they go on to become adults and start to understand the role sports played in their character development. This award is important because it acknowledges places in which that process is occurring right before our eyes and it means a lot to be included.
Coach Hicklin went on to comment that the talent of our players allowed us the stage to display the character of our community to the statewide audience, but all over Wisconsin I see so many examples of high school programs who are making young people into high character adults. Sports play a vital role in that process, and that’s what we should all be concerned with at the end of the day.
Congratulation again on a great season and winning the WIAA/Rural Mutual Sportsmanship award. This is a great achievement for the Lake Mills community.