New technologies are introduced every single day, and it’s important for businesses to stay afloat of trends and tools if they desire to stand out in the marketplace. As the digital world is growing at an exceedingly rapid pace, companies need to be on the lookout for ways to improve efficiencies, satisfy employees and attract new customers.
Top digital trends for the new year and beyond
Artificial intelligence is making an impact
Artificial intelligence (AI) is about more than the evil robots and virtual assistants we’ve all seen in sci-fi movies.
What is AI and how can businesses execute this technology?
In short, AI is created from coded algorithms that are designed to make decisions using real-time data, unlike machines that can only function via mechanical or predetermined responses. AI combines information from a variety of sources, instantly analyzes it, and creates “intelligent” insights. AI technologies are designed, developed and optimized by humans with the intent to solve real problems.
According to ZDNet, 44% of organizations are currently implementing AI to create better connected experiences. Some relevant examples of AI used by modern companies include automated email spam filters, voice-to-text composition, tracking the current location of vehicles, packages and other objects, displaying predictive search results and more.
Amped up privacy tools are a priority
Now, more than ever, companies are strengthening their privacy measures to make sure employees, customers and other key stakeholders stay safe. With online crime on the rise year after year, there is certainly no shortage of state-of-the-art cybersecurity systems.
Security-by-default, a software principle in which the default configuration settings are the most secure possible, is being practiced by more companies with customer-facing digital assets. For example, mobile apps built on this philosophy are automatically launched with the strictest settings to protect user data. According to Security Today, implementing this deep-level technology can prevent vulnerabilities that not only divulge customers’ personal data but also result in profit losses and a tainted reputation.
Video marketing continues to shine
Video marketing is not slowing down any time soon. A survey conducted by Deposit Photos shows that 85% of internet users would like to see more video content from businesses. In addition to static graphics and text, videos are an effective way to tell your brand’s story in a compelling, interesting way.
Videos can be published across various marketing channels, including social media, email and your company’s website. From streaming live video on your brand’s social media channels to showcasing live-motion demonstrations of your products and services to your audience, video has infinite potential to connect with your customers. All it takes to create awesome videos is a solid strategy, the right tools to capture hi-resolution content and, of course, imagination.
Digital technologies have been proven to improve the overall customer experience. However, making sure the right safety measures are being taken 24/7 is of the utmost importance. If you want to learn more about how to protect yourself when implementing these innovative technologies, contact your local Rural Mutual agent.
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